![]() The company is so keen to get these devices into our homes, it’s willing to give them away for free. The Google Home Mini is the smallest speaker in the smart home range, but offers all of the Assistant-based features of its stablemates. Enjoying your favourite songs and playlists in the home has never been so easy.” Marc Hazan, VP Global Head Of Premium Business Development at Spotify, says: “We’re thrilled to be working once again with Google to bring the magic of voice to our Spotify Premium Family subscribers in the UK via the Google Home Mini, following our successful partnership in the US last year. Google and Spotify joined forces to offer the same deal to Spotify Family subscribers in the United States last year, so it’s good to see the American giants showing Brits some love. The offer is only available to the main account holder, so you don’t have to worry about anyone you’ve bestowed Family plan access to to swipe the Home Mini from under your nose. However, Spotify says the offer only remains open while supplies last. Spotify’s offer is available until May 14, so there’s a good couple of months to lay claim to the speaker, which has a value of £49.99. Related: Apple Music vs Spotify fight explained That’s just a fiver a month more than it costs for a single-user Spotify Premium membership. Newcomers can sign up here, while existing subscribers can follow this link to claim their speaker. The Family plan offers separate Premium accounts for up to six members of the same household for £14.99 a month. Yes, if you’re a current or new Spotify Family subscriber, you can lay claim to the Google Assistant-powered speaker, which offers Spotify playback via voice controls. ![]() Spotify's biggest rival, Apple ( AAPL 7.55%), does not support Apple Music on Google Home Mini, for instance, although that could potentially change soon Apple has been increasingly open to cross-platform strategies lately amid its ongoing services push.Spotify is offering everyone in the UK a free Google Home Mini, providing they’re a subscriber to the company’s Family plan. By wooing individual accounts more aggressively, Spotify can potentially bolster its overall ARPU while improving retention among individual accounts. Family plans enjoy much higher retention, but also lower average revenue per user (ARPU), since family plans can include up to six accounts. Opening up the offer to individual account holders is also notable for a couple of reasons. ![]() Spotify also added that it believes that "home voice speakers are a critical area of growth." "Outperformance was largely attributable to better than expected intake from our Google Home promotion and annual Holiday campaign," Spotify said in its February shareholder letter. ![]() promotion hurt gross margin in the fourth quarter by about 50 basis points, and later credited its outperformance in subscriber growth in part to the offer. ![]() The company had previously estimated that the U.S. New and existing individual subscribers that pay around 10 Canadian dollars per month can now take advantage of the offer through May 9 (or while supplies last). Spotify is now bringing the Google Home Mini promotion to Canada, but this time around any premium subscriber is eligible, not just Family Plan users. Canadian individual account holders can now score a free speaker ![]()
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